Create Your Startup’s Blog
Creating a blog is easy, but to be consistent and providing quality content regularly is hard. Content marketing is a great tool, which should be part of your overall marketing strategy. Blogging will...
View ArticleImpact of GST on Startups
GST – Goods and Service Tax GST is definitely a great step for Indian economy and startups. It’s implementation will bring in a lot of funds to government kitty as all the transactions will be on paper...
View ArticleProfitability for E-Commerce Startups: GMV vs Unit Economics
Statistics show that there are thousands of new entrepreneurs in India every year, and most of them pertain to the e-commerce market. There’s always been a disagreement on what’s a better metric for...
View ArticleTeam Building for Startups
Building teams which moves towards success requires constant development and strong leadership. Great teams are aligned on a specific goal and which further aligns into the organization’s vision,...
View ArticleHow to Implement an Effective Customer Service Strategy
Startups have limited time to get established. If customers take the time to buy or even test a product, their customer experience must be flawless and customer service is the key to success right from...
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The Importance of Social Capital and How to Build it
As we are celebrating the new way of life which is going digital and the enormous amount of content and access that this digital life has to offer us, it’s time we should also reflect on the Social...
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The Stages of Startup Financing
A person starts with an idea that he wants to make big. Once he has made up his mind about trudging through the turbulent times he would have to endure in the foreseeable future(and beyond), that’s...
View ArticleBuilding a Stellar Startup Team
One of the key pillars on which the success of your venture rests is the team. There have been so many instances where resource in terms of money was never a constraint neither the power of the...
View ArticleLimited Liability Partnership for Startups – Pros and Cons
In India, to commence business as a startup – an entrepreneur has to choose from different types of legal entities to conduct business which includes Limited Liability Partnership, Private Limited...
View ArticleBuilding a Business with a Team Based Approach
To set the tone, let me share my experience of being among the founding members of a travel business a decade ago, which was more of a lifestyle business in startup style. However, the challenges of...
View ArticleThe 3 Biggest Challenges for Social Media
By Khushbu Pandya, Mentor at Espark-Viridian The most important decision you make in your business today is how to smartly solve the dynamic social media challenge. Because this is an important...
View ArticleBootstrapping Demystified
By Chirag Mehta, Mentor at Espark-Viridian In this time and age where the startup ecosystem is awash with venture capital, bootstrapping comes across as old-fashioned, unnecessary and perhaps the...
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Tips On Validating Your Startup Idea
What an idea sirji! It takes someone else to feel and exclaim an idea than the one who ideated it. After you have your Eureka moments leading to a startup business idea which you feel is great to work...
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Why Inbound Marketing Is Great For Startups
Running a startup successfully is not an easy job. There are millions of tasks that need a startup founder’s attention from managing the product, finance, payments – accounts and balances, logistics...
View ArticleSoul Searching: 5 Questions An Entrepreneur Should Introspect About
When we set out on any journey, we’re certain of the ‘Destination’ and the ‘Route’ we are going to take. We are aware of the stops along the way and whether or not there will be anything impeding our...
View ArticleHow To Control Burn And Churn Rate
Burn and Churn rate are things that people tend to overlook in the rush to gain customers/topline, but at what cost? Fundamentally both areas are aimed at keeping your costs or rather bottom line in...
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3 Unconventional Approaches To Building A Winning Team And Network
3 Unconventional Approaches To Building A Winning Team And Network By Subinder Khurana, Startup Evangelist and Mentor, Espark-Viridian Accelerator 1. Treat team building as a marketing challenge How...
View Article3 Key Parameters An Accelerator Uses To Select A Startup
As a leading early stage accelerator, “What are the bases that one uses to select a startup?” is a question that is often asked. There are broadly three areas that would form the basis for selecting a...
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Content marketing trends for startups
Content marketing is a marketing strategy which focuses on creating, building and distributing captivating content on a continuous basis so as to engage your target audience and thus, build a strong...
View ArticleBecoming A Silent Assassin: Why Entrepreneurs Need To Adapt From Start-Up To...
From visionary, strategist, operations, HR, tea maker and a whole host of other responsibilities, entrepreneurs have a lot of different hats to wear as their business grows. And over time entrepreneurs...
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